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What to Do When Business is Slow
The phone isn’t ringing. Cases are wrapping up. You find yourself with some time on your hands and now you’re wondering what to do when
Should You Use Parentheses in Your Blog Posts?
I recently had a client ask me if the parentheses I use in my blog posts were a turn off to readers or “the bots”
How to Make Your Brand All About Them (Your Clients)
As lawyers, when it comes to marketing, it is far too easy to make it all about ourselves: our credentials, our experience, and our biggest
Should You Allow Comments on Your Law Blog?
Whether you are setting up a new law blog, or trying to keep up with content creation and moderation on your existing site, the idea
What to Write When You Don’t Have Time to Write
We all have days (weeks? months?) when it seems like there is no way we’re going to get to everything on the to-do list. As
Skipping Proofreading in Blogs and Briefs: Don’t Do It!
When deadlines get tight, it can be tempting to skip proofreading and go straight to posting your blog or filing your brief. But typos and
Do Images Matter for Your Blog Post?
You’ve set aside the time and crafted a well-written blog post with SEO in mind. You’ve uploaded it to your website and are ready to
Put Your Law Degree to Work on Your Website
Law and marketing don’t always mix. But sometimes, you can use your website to showcase your expertise, or use your legal know-how to improve your
Can Your Blog Support a Video Ad Campaign?
Launching a video ad campaign can be a big deal. From approving the script, to scheduling the videographer, to actually appearing in front of the
Time to Plan Your 2019 Content Strategy
2018 is ticking down to its final days and the holidays are right around the corner. Now is the perfect time to plan your 2019