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How to Make Your Brand All About Them (Your Clients)
As lawyers, when it comes to marketing, it is far too easy to make it all about ourselves: our credentials, our experience, and our biggest
Should You Allow Comments on Your Law Blog?
Whether you are setting up a new law blog, or trying to keep up with content creation and moderation on your existing site, the idea
How to Write Practice Area Pages
I’ve written a lot of law firms’ websites over the years, and read even more. Here are a few tips on how to write practice
The Web-iverse: Small Business Online Marketing Panel
Almost Everything You Need to Know About Web Advertising When you are a solo entrepreneur or small business owner, web advertising is a must. But
Does Your Website Still Need a Contact Page?
We live in a hyper-connected world. People find and connect with their lawyers using everything from the phone to Facebook messenger. But in an era
WordPress Gutenberg Editor: One Blogger’s First Impressions
There have been rumors, tutorials, and reviews of the WordPress Gutenberg editor floating around the internet for nearly a year. But unless you are a
When Should You Update Your Law Firm’s Website Content?
Building a whole new website is time consuming and expensive. With a busy court schedule and clients taking up all your working hours, it may
Tone and Profiles: Who Do You Want to Be Online?
As professionals, our reputation and image are important parts of recruiting the kind of clients we want. Find out how the tone of your website
Make the Most of Your Contact Page
There’s a lot to think about when you are building a new website. With all the design choices, content to write – and don’t forget
How SEO Let’s You Talk to Readers and Robots
When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep