Blog

Is Your Back-End Killing Your SEO?
You spend time and effort creating high-quality content for your website. At least part of your goal is probably to improve your organic search results

Making the Most of Your Professional Expertise
When you are an expert in your field, industry organizations, continuing education coordinators, and others will ask for you to weigh in on professional issues.

LGBT Couples Sue Michigan for Adoption Discrimination
Gay and lesbian couples have been able to marry in Michigan since the Obergefell v Hodges decision in 2015. But the state is still creating barriers

How Client Testimonials Prove Your Professional Expertise
Have you ever bought something on Amazon.com without at least glancing at the reviews? When you get a referral for a service professional from a

Bringing Your Expertise Online
You are an expert in your field. Others in your profession come to you to answer tough questions. You’ve even been invited to speak at

Why is the Hague Convention in My Custody Order?
Judgments of Divorce and final custody orders contain a lot seemingly unnecessary language. One of the most confusing is the reference to the Hague Convention.

What the Heck is a Long-Tail Keyword?
It seems like there is always more to learn about creating high-quality web content. Now that you’ve nailed down your priorities, your target audience, and

Using Pictures to Generate Clicks
You’ve written your masterpiece blog, something you believe everyone should read. But how do you get anyone to actually read it? Can you save yourself

Empathic Discipline Could Cut Suspensions
Students are back in school and the educational year is heating up. Districts are already having to make hard decisions about how they will deal

How to Handle Content Plan Interruptions
Natural disasters have been plaguing large portions of the U.S. over the past week. They have led to power outages, physical devastation, evacuations, and even