Blog
Does Your Brand Meet Clients at the Door?
Most lawyers today know how important it is to have a brand. Their business cards, commercials, and websites all try to build an image and
Do Ratings and Testimonials Belong on Your Website?
What do you do when someone tells you that you are a good lawyer? Sure, getting a thank you note from a client or a
Your Website is Not Just a Business Card
What is a website for? Some traditionally minded marketers will say that a website is your online business card. How it looks is what counts.
Should a Lawyer Write a Personal Blog?
The blogosphere is a noisy place. It seems like everyone is writing blogs – personal, professional, and otherwise. As a lawyer, should you have a
Huffington Post Doesn’t Pay Its Writers, and It’s a Problem
If you’re looking for a way to expand your reach and build your reputation, Huffington Post may seem like an attractive platform. With its national
How Do You Answer “Have You Done This Before?”
A potential client is sitting across from you. You are evaluating him, looking for signs this will be a good case, or the right fit.
Using a Guest Blog to Grow Your Audience
If your blog is designed to grow your business, then first you need to grow your audience. The more people who read your blog, the
Oops! I Missed a Blog Post!
Sometimes, there is simply no time to blog. If you’ve missed a blog post because of an emergency, the last thing you need is more
Is It O.K. to Go Deep on Your Blog?
Your blog may be first and foremost a marketing piece, but sometimes, an issue will come along that warrants a bit deeper discussion. Is it
Should You Have Client-Only Web Content?
Most lawyers think of blogging primarily as a marketing tactic – a way to get customers in the door and create more revenue. But web