Blog
Your Brand is Bigger Than Your Logo
Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and
The Power of Personal Stories
How do you make your brand connect with readers on an individual level? Personal stories have the power to cut through the “salesy” feeling of
Does Your Website Ignore Your Audience?
When you are writing a blog or webpage, it can be easy to fall into your normal, authoritative voice. But when authority turns into legalese,
Is Your Back-End Killing Your SEO?
You spend time and effort creating high-quality content for your website. At least part of your goal is probably to improve your organic search results
How Client Testimonials Prove Your Professional Expertise
Have you ever bought something on Amazon.com without at least glancing at the reviews? When you get a referral for a service professional from a
Fight Back Against a Boring About Page
Most of us are more interesting than our About page might lead potential customers to believe. Whether your bio reads like a resume or a
How to Feature a Product or Service in Social Media Marketing
You’ve just rolled out a new product or decided to make a service a bigger part of your business. How do you get the word
Blogs, FAQs, and Sub-Pages: What’s the Difference?
A robust company website often requires a lot of content. Many professionals, lawyers especially, fill these pages with tidbits of industry knowledge, updates, and answers
Should You Move Your Practice Online?
The Cloud is a popular place these days. Industry experts will be quick to tell you to save your data to a server or even manage
What’s Your Business’s Origin Story?
Every business comes from humble beginnings. The American business model may be all about building success, but sometimes your clients want to know where you