Blog
What to Do With Your Blog Post After You Hit Publish
A professional blog post is a key part to your online social media marketing. But just writing a good blog isn’t going to bring many
5 Writing Strategies to Beat the Blank Page
The blank page is the bane of all writers. We all struggle to find ways to make the cursor stop being disappointed in us and
When, How, and Why to Send Out Your Press Release
Small business owners love to see their names in the papers – physically or online. But getting noticed by journalists doesn’t usually happen by accident.
5 Steps Toward Building Your Niche Practice
It’s hard to stand out when everyone around you does what you do. For a growing number of lawyers, the answer to increased competition has
Sorry, You Can’t Use that Cool Picture You Found Online
When you are blogging online, a picture can bring the topic home and connect with readers intellectually or emotionally, not to mention improving your social
Making the Most of Case Summaries on Your Law Blog
Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can
Why Case Summaries are the Best, and Worst for Your Law Blog
If you are writing a law blog, you may not have thought of looking at recently published cases for your inspiration. Case studies can be
How SEO Let’s You Talk to Readers and Robots
When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep
Does Your Law Blog Need a Disclaimer?
Lawyers like protective language. Our contracts are full of legalese designed to protect us from disappointed clients or angry vendors. But what about online? Does
Guest Posts: When and How to Use Them for Business
Guest posts can be a good way to fill a gap on a busy week, and increase your reach on search engines through meaningful external