Blog
The Power of Personal Stories
How do you make your brand connect with readers on an individual level? Personal stories have the power to cut through the “salesy” feeling of
Making the Most Of Your Holiday Marketing Campaign
The stores are full of twinkling lights and carols. Calendars are filling up with year-end parties and winter festivals. And your annual marketing plan says
Is Blogging Part of Your Annual Business Development Plan?
Ready or not, 2018 is coming very soon. With just a matter of weeks to go in 2017, it is time to start planning for
Finding Variety in a Highly Targeted Blog
There are only so many ways a person can write about the same topic before it sounds redundant. If you are using a highly targeted
What Should I Call My Law Blog
Lawyers across the country have come around to the value of a law blog for their business. But before you can get started writing, you
Do’s and Don’ts to Researching Your Blog
Even experts can’t know everything. Whether it’s breaking news or a nuanced legal issue, you sometimes need to do some digging before your start writing
5 Ways a Blog Post Is Like a Legal Brief
Lawyers aren’t taught how to write blog posts in law school. Most attorneys have to figure out things like practice management and marketing on their
Is Your Back-End Killing Your SEO?
You spend time and effort creating high-quality content for your website. At least part of your goal is probably to improve your organic search results
Making the Most of Your Professional Expertise
When you are an expert in your field, industry organizations, continuing education coordinators, and others will ask for you to weigh in on professional issues.
Bringing Your Expertise Online
You are an expert in your field. Others in your profession come to you to answer tough questions. You’ve even been invited to speak at