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Tips for Writing High Readability Posts
A blog post is only as useful as it is readable. If you want your blog to drive paying clients to your law firm or
The Flesch Reading Ease Readability Formula: What Is It And Why Should You Care?
If you use an SEO plug in like Yoost, you probably have been annoyed by a little red readability icon telling you your Flesch Reading
Law Blogs and Attorney-Client Confidentiality: The ABA Weighs In
Many of the lawyers I have talked to about online marketing, blogging, and social media have worried that posting information online could cross an ethical
Who Is Your Target Customer?
No one can market effectively to everyone. To know where to spend your time, and your money, you need to know what will have the
What Are You Really Selling on Your Website?
When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your
Need a Blog Topic? Look at Industry Trends
Sometimes it can be hard to figure out what to write week in, and week out. One source of almost unlimited content ideas is to
When Writing Becomes Part of the Flow
When do you lose track of time? When you are playing with your kids? Networking with other business professionals? Digging into a tough problem at
Resolution to Write More? Find an Accountability Partner
Who hasn’t spent a lazy day in December coming up with New Year’s Resolutions we know would make our lives easier, more productive, or simply
Starting Your 2018 Blog Off Right, Part Two
The new year often brings with it resolutions to do better at home, in life, and in business. For lawyers and business owners this often
Starting Your 2018 Blog Off Right, Part One
Somewhere in America, the ball is currently being hoisted to usher the new year. How are you going to make the most of your new