Blog

What the Heck is a Long-Tail Keyword?
It seems like there is always more to learn about creating high-quality web content. Now that you’ve nailed down your priorities, your target audience, and

Using Pictures to Generate Clicks
You’ve written your masterpiece blog, something you believe everyone should read. But how do you get anyone to actually read it? Can you save yourself

How to Handle Content Plan Interruptions
Natural disasters have been plaguing large portions of the U.S. over the past week. They have led to power outages, physical devastation, evacuations, and even

45 Fresh Content Ideas for Your Website
We all know fresh content is key to making the most of your online marketing. But it can sometimes be hard to come up with

Using Long-Form Content to Supplement Your Blog
Law is complicated, and a blog post may often not be enough to cover a topic fully. Find out how to use occasional long-form content

How Many Blogs Do Your Read Every Week?
If you use blogging to market your business, you know the value of producing content to attract potential customers. But what about the value of

Is Your Blog Culturally Insensitive?
Lawyers and small businesses spend time and money creating web content to bring in new clients and grow their companies. But if your blog is

Are Law Blogs Ethical?
Lawyers are increasingly taking their marketing online, but not every state has clear professional responsibility rules governing online marketing and other communications. Find out what

Kick Old-Fashioned Writing Laws Out of Your Blog
Does your blog sound modern or dated? Do you find it difficult to get potential clients to relate? Believe it or not, some of those

Is Your Blog Too Elite for Your Readers?
Lawyers and other professionals often take pride in sounding like they know what they are talking about. But is your language turning people away? If