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Should Your Blog Go Political?
Law is necessarily a political field. Attorneys’ lives, and their work, are directly affected by the laws passed by state and federal legislatures. But that
California Gives Guidance on Attorney Blogs and Advertising
Are legal blogs considered advertising? What can you say online without crossing your state bar ethics rules? Are lawyers ever free of the regulatory requirements
Blogs, FAQs, and Sub-Pages: What’s the Difference?
A robust company website often requires a lot of content. Many professionals, lawyers especially, fill these pages with tidbits of industry knowledge, updates, and answers
Can Foreshadowing Help Your Blog?
If you are an avid reader, you know that many novelists use foreshadowing to build suspense and keep you turning pages. But you’re a blogger,
Blogging Tips for General Practitioners
If you are a follower of this site, you know that a clear focus is an important part of writing a successful blog. But that
Writing for Business Development: It’s Not a New Idea
Recently a business development expert on a popular attorney blog came to the realization that writing can actually generate revenue. But writing for business development
Choose the Right Picture for Your Blog Post
“A picture is worth a thousand words.” So what are the featured images you choose saying about your content? How can you choose the right
Bragging Blogs Are Good, Occasionally
Congratulations! You’ve won an award, been honored as an expert, or won a big case. Should you celebrate? How will you spread the word? Should
Let’s Talk About Word Count
How long does a blog post need to be to get results? What is the ideal word count for a hefty return of your marketing
Using Analytics to Improve Your Blog
How do you know your blog is working? You could wait until a potential customer mentions finding you one the web. Or you could install