Blog
How Long Should a Blog Series Be?
I just got done with a 14 week blog series, and it was too long. So how long should a blog series be? Here are
Using Your Blog as a Tool for Follow-Up Contact
Who do you write your blog for? For most lawyers, past clients and referral partners make up a large portion of their subscribers. So use
Know When to Take It Offline
Even if your business is completely virtual, there are times when you need to take it offline. Customer interactions and professional referral relationships sometimes take
Is an e-Newsletter Right for Your Business?
Somewhere along the line, everyone ends up on someone’s emailing list. But have you ever stopped to consider the marketing value of that e-newsletter? It
How Are You Using LinkedIn?
Most professionals have developed a LinkedIn account at some point in their career. But just having a profile doesn’t let LinkedIn work for you the
Weekly Blogging Too Much? Consider a Blog Co-Op
Busy solo attorneys may have a tough time keeping up with the demands of a regular weekly blog. But they still may be able to
Take Your Networking Online Through Social Media
Modern professionals may find in-person networking difficult. It may seem time consuming or you may not enjoy interacting in that kind of setting. Luckily, modern
Should Professionals Be Marketing Yourself or Your Business?
If you are in a professional service industry, like law or accounting, it can sometimes be hard to separate yourself from your business. Your clients
Strip Away Clutter to Reveal a Unique Value Proposition
How do you answer the question”What do you do?” Do you rely on your job title? Fumble your way through a list of recent clients?
Getting Personal in a Digital and Social Media World
How well do you know your clients? Do you understand their needs, or simply know what forms to fill out for them? In an age